Strategies that Builds a Business
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year's Superbowl, the Brewers' Association, an industry group representing the majority of craft brewers in the U.S, snagged the spotlight. Responding to Peyton Manning's allegedly unsolicited repeated mentions of Bud Light during a post-game interview, the Association sent Manning two packages of craft beers, including several made in the Broncos' own Colorado. The Brewers' Association took advantage of a big business strategy--inserting your brand into a current, and relevant, news story--and, it paid off . USA Today, ESPN, Yahoo and others all covered the letter sent with the beer, while a reporter for NFL.com tweeted it to his almost one million followers. The Association and ten of its brewers got all that pre...