Green Lights 1. Acquire high-value customers. High-value customers doesn't mean rich customers, but customers who meet the following requirements: Are easy to locate Allow you to charge a profitable price Are willing to try your product after minimal marketing expenses Can generate enough business to meet your sales and profit objectives Customers don't necessarily need to be the end users of your product or service. They could be retailers, distributors, catalogs or whomever you sell your product or service to. If your end users or distributors don't fit this profile, you can still meet this requirement by attracting high-value customers through partnerships or alliances with companies in the market. 2. Offer significant value to customers. There are a number of ways you can create significant value and competitive advantage, including the following: Unique advantages in features and benefits Better distribution through retail or distribution More ...
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